Levero Coloring Shampoo

Levero Coloring Shampoo · 300ml

Applied like a dye.
9,850 reviews say it covers.

Both parts pumped into your palm, onto dry or towel-dried hair, five to ten minutes. Nothing animal-derived on the declaration, a Light Brown shade nothing else in our range has, and 9,850 Korean customer reviews behind it. Here is where it fits next to GDS, our best seller.

Levero Coloring Shampoo in Black, Dark Brown and Light Brown

Why we brought it in

Korea reviewed it 9,850 times before we did.

9,850customer reviews across Naver Smartstore and the maker's own store — 5,231 and 4,619
4.7average rating across that set
99.42%grey coverage, measured by Ace Skin Clinical Research Institute, 20 Jan – 3 Feb 2026

We read the reviews before we stocked it. The strongest signal is that it behaves like a proper colour rather than a tinting shampoo — it covers, and it holds. Colour retained after five washes measured 85.48% in the same clinical set.

Covers greyEasy as shampooLeaves hair softNo scalp sting or smellGloves in the box

Side by side

Levero and GDS, on the things that differ.

Levero Coloring Shampoo GDS Hair Dye Shampoo
Our screening score 8.6 8.7
p-Phenylenediamine (PPD) — same in both Not present in any shade Not present in any shade
Dye system Toluene-2,5-diamine + resorcinol, peroxide developer, both parts pumped together Toluene-2,5-diamine + resorcinol, peroxide developer in a separate Part 2
Lab test on the current formula 99.42% coverage · 85.48% left after 5 washes (Ace Skin, 2026) None published here
Pack 300ml bottle, both parts pumped into the palm One bottle, Part 1 150ml + Part 2 150ml, pumped together and mixed 1:1 in the palm
Applied to · time on hair Dry or towel-dried hair · 5–10 minutes Wet hair, like a shampoo · 10 minutes
Shades Black · Dark Brown · Light Brown Black · Dark Brown · Brown
Gloves included Yes Yes
Base No animal-derived ingredients on the label · centella, beer yeast, rosemary · ammonia-free Six conditioning oils and a long botanical list · ammonia-free · lanolin alcohol in Part 2
Price $29.99 · any two bottles 10% off $29.99 · 3-bottle set 10% off

Both are permanent oxidative dyes with no PPD, both colour on the first wash and build with a second, both have gloves in the box, and both are $29.99. What separates them is the pack size, the shade range, the base and how you apply it — not which one is better.

Which one is for you

Two honest answers, not one.

Light brown hair, no animal-derived ingredients, or dry-hair application

Your hair is naturally lighter brown, you want nothing animal-derived on the label, or you would rather apply it to dry hair like a dye than lather it through wet hair in the shower. That is Levero — and the maker's lab figures on the current formula come with it.

Colour inside your usual wash

You want it lathered through wet hair in the shower you already take, in Black, Brown or Dark Brown, with an oil-rich base. That is GDS, our best seller. Same price, gloves in the box too.

If you have actually reacted to a hair dye, read this twice: neither shampoo contains PPD, but both colour with toluene-2,5-diamine, and people allergic to one very often react to the other. PPD-free is not allergy-free — patch test 48 hours before every use. The rest of what we would tell a friend about Levero: the pack says five minutes; give it up to ten for full cover, and no longer. It stains hands, hairline and tiles like any dye — the gloves are in the box for a reason. Apply to dry or towel-dried hair, not soaking wet. Expect the colour to build over two or three washes rather than land in one. And it tends to come out a shade deeper than the name suggests, so if you are between shades, size down.

What it costs

$29.99 a bottle.

300ml, three shades, gloves in the box. If you have never ordered from us, there is $10 of welcome credit on a new account that comes off at checkout as well — sign in before you pay or it will not attach.

Black 300ml · Dark Brown 300ml · Light Brown 300ml. Ships from Korea with tracking. Prices before your country's duties, which we show at checkout.

Screened · Scored · Published

Review figures are analysed from 9,850 Korean-language customer reviews collected on Naver Smartstore and the maker's own store, translated and aggregated by us — they show relative weight rather than exact totals. Clinical figures are the maker's, measured by Ace Skin Clinical Research Institute against the maker's own baseline product. Screening scores are our own ingredient-by-ingredient assessment and describe a formula's ingredient profile, not how well it will work for you. Not for eyebrows or lashes. Patch test 48 hours before every use.