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Start with your hair, not a brand

Four function-built ranges. Each one is a small, screened collection — pick the problem, see exactly what's inside.

Range 01 · Swimmer

After-Swim / Chlorine Care

For people who spend more time in the pool than out of it. Chlorine and hard water quietly strip and dull the strand — this range clears what they leave behind.

Sulfate-free and screened ingredient by ingredient, led by sodium thiosulfate — a chlorine-neutralizing agent that rinses the pool out without taking the moisture with it.

Hero ingredient · Sodium Thiosulfate
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After-Swim chlorine care — ocean rock pool with swimmers
NewScreened 9.4SOOO Swim Body WashAdd to bag
After-SwimSOOO Swim Body Wash — After-Swim Chlorine Care
★★★★★ 4.8
$31.89$39.14−18%
SaleScreened 9.2SOOO Swim Shampoo - detailAdd to bag
After-SwimSOOO Swim Shampoo — After-Swim Chlorine Care 500ml
★★★★★ 4.9· 212 reviews
$42.04$72.47−41%
Range 02 · Repair

Repair & Bond

For bleached, colored, and heat-stressed lengths. Rebuilds the bonds that breakage takes apart — strength and shine, returned.

Hydrolyzed keratin works where the cuticle has lifted, with weightless slip and no silicone coating to hide behind.

Hero ingredient · Hydrolyzed Keratin
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Repair & Bond — abstract woven amber filaments evoking bond repair
Range 03 · Density

Thinning & Density

Scalp-first care for hair that feels finer than it used to. Screened for the actives that support fuller-looking density — no false promises.

Lightweight by design, so nothing weighs the root down or leaves residue behind.

Hero ingredient · Stem-cell media + caffeine
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Thinning & Density — full, voluminous hair at the roots
NewScreened 9.5Dr.Jucre NatureCell shampooAdd to bag
Thinning & DensityDr.Jucre NatureCell Stem-Cell Scalp Shampoo (70ml)
★★★★★ 4.9· 17 reviews
$9.13$10.15−10%
Range 04 · Color

Hair Dye

Tone and gloss that's kinder to the strand. Shades chosen for cleaner formulas — color that conditions while it works.

Ammonia-free, with a screened ingredient list and buildable shades for a soft, grown-out finish.

Hero ingredient · Brewer's yeast & botanical oils
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Hair Dye — abstract glossy tonal pigment ribbons evoking color and shine
NewScreened 7.0Levero Black detailAdd to bag
Hair DyeLevero Coloring Shampoo — Grey Coverage, Black (300ml)
★★★★★ 4.6· 3670 reviews
$27.55$43.49−36%
Not sure where to start?

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