The name changed.
The shampoo didn't.
The bottle you'll receive doesn't carry the name shown on the product page. Same makers in Korea, same formula, same bottle — the label on the front is the only thing that differs. Here is the whole of it, with every ingredient set out so you can check rather than take our word.
Same bottles, two sets of names.
These shampoos have always been sold in Korea as well as abroad, and the two markets have always used different names for them. Neither set is the real one and neither is a stand-in — they're the same bottles, from the same makers, wearing whichever name belongs to the shelf they're on. What you'll receive is the Korean side of that pair.
Black goes by the same name on both shelves. The browns are made under Couture and carry that name at home — which is the only reason two brands appear here at all.
Both bottles, one photograph.
Not two pictures taken separately — one frame, both bottles standing together, so there's nothing left to wonder about. The label on the front is the only thing that differs.
PHOTO — BLACK
PHOTO — BROWN
PHOTO — DARK BROWN
A small administrative matter left us unable to keep using the GDS name and the old store. If you'd bought it before under that name, seeing it renamed here is probably a surprise — and we're sorry it lands that way.
It's nothing serious. Nothing to do with the shampoo: not its quality, not its safety, not a recall, not one line of its formula. The same people in Korea make it, exactly as they always have.
We're working on bringing GDS back properly — the right name, the right packaging, the whole thing done again and done well. That takes time, and grey doesn't wait for paperwork, so the Korean bottles go out in the meantime exactly as they're made.
Nothing to spot the difference in.
Every ingredient on the bottle sold under the old name, set against every ingredient on the one we'll send, in the order they're declared. Declarations are regulated in Korea and can't be reworded at will — which is what makes this worth checking rather than just reading.
68 ingredients checked. 68 identical.
Taken from the ingredient declarations printed on the packaging, in the order printed, translated to INCI names.
Brown and Dark Brown share this list. The two shades use the same ingredients and differ in how much of each dye component goes in — and a declaration names what's in the bottle, not how much.
139 ingredients checked. 139 identical.
Taken from the ingredient declarations printed on the packaging, in the order printed, translated to INCI names.
Brown and Dark Brown share this list. The two shades use the same ingredients and differ in how much of each dye component goes in — and a declaration names what's in the bottle, not how much.
139 ingredients checked. 139 identical.
Taken from the ingredient declarations printed on the packaging, in the order printed, translated to INCI names.
Try it. If it isn't what you expected,
we'll refund you in full.
Open it. Use it. If it isn't what this page said it would be, tell us within 30 days and we'll refund the full amount and cover return shipping. We won't ask why.
What you're probably wondering.
Is this really the same product? +–
Yes. Same makers, same formula, same bottle, same size — for every shade. The ingredient lists above are the ones printed on the packaging, and they match line for line.
Why isn't it sold under the GDS name any more? +–
A small administrative matter left us unable to keep using the name and the old store. It has nothing to do with the shampoo — not its quality, not its safety, not a recall, not one line of its formula. We're working on bringing GDS back properly, and this is how you can keep buying it in the meantime.
Why do the browns say Couture? +–
Because that's what they're called in Korea, and always have been. Black happens to go by the same name in both markets; the browns don't. Two names for one bottle, one for each side of the world.
Why is the label in Korean? +–
These are the Korean-market bottles. That's also why every ingredient is set out in English above — so you can read exactly what's in the one you're holding.
Brown and Dark Brown have the same ingredient list. Why? +–
Because they do — the two shades share a formula and differ in how much of each dye component goes in. A declaration names what's in the bottle, not how much, so the ratio doesn't appear. Same ingredients, different mix, different result on your hair.
I still have a bottle from before. Can I use both? +–
Yes. Same formula — use them in any order.
The label is different.
The people making it aren't.
All three shades, exactly as they're made in Korea.