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Package renewal
The packaging is changing over, shade by shade — an order can arrive in
either the previous or the new pack. What is in the bottle is the same.
See the packsClose
While the previous packs are still being worked through, we are not able to
take requests for one pack or the other. The front is printed in Korean
because we send the Korean-market product exactly as it leaves the factory
— no re-labelling and no repacking for export.
Previous GDS Black · Couture Brown · Couture Deep Brown
Renewal in progress. GDS is also moving this shampoo to a Non-PPD
formula. Brown and Dark Brown already ship in the renewed 300ml pack;
Black follows shortly and until then ships in the current 250ml pack. The
ingredient breakdown further down this page still describes the previous
formula — we will update it when the whole line has changed over.
01What we foundOur own screening — every ingredient graded, then set beside the category best sellers.
The dhaliora verdict
How this pick earned its score
Every ingredient is graded on an EWG-style scale, then weighted with our own use-experience and curation read into one Dhaliora score. The category's best sellers below are scored with the same formula.
Our pick
A gray-coverage dye you do in the shower — and we won't pretend an oxidative dye is something it isn't.
Honest note — this is a permanent oxidative hair dye. Always patch-test 48 hours before use; not for eyebrows or lashes.
Why ours wins — The gentlest screen of the three — it skips PPD and resorcinol. But it is a gradual reducer: colour dims over weeks and drifts back if you stop. Ours lands on the first wash and holds. How completely it covers depends on how much grey you are working with.
Why ours wins — Same oxidative core as ours (PPD + resorcinol + peroxide) but adds Cocamide DEA and extra dye intermediates — so it screens a step below ours, at about double the price.
Why ours wins — Oxidative dye with PPD + resorcinol, plus thioglycolic acid and an SLES/DEA cleanser base — the busiest mid/high list of the set, so it screens lowest.
Why ours wins — A no-PPD progressive darkener that relies on THB, with no coupler set and no developer — so it screens gentler than ours. What it cannot do is arrive: the tone deepens over weeks. Ours colours the first time you use it, and how completely depends on how much grey you have.
Why ours wins — A basic-dye toning shampoo on Amorepacific's herbal Black Toning complex, with nitrophenol and basic dyes — no PPD, no peroxide. It also takes roughly 21 washes to build and gradually rinses back out. Ours lands on the first wash and stays; how completely it covers depends on how much grey you have.
Why ours wins — A basic-dye toning shampoo — no PPD, resorcinol or peroxide, so it screens clean. But it deposits semi-permanent tone that builds gradually and washes out. Ours is permanent from the first wash; how completely it covers depends on how much grey you are covering.
Scores are Dhaliora's composite reading — ingredient safety screened against publicly available data (EWG-style 1–10), weighted with our own use-experience and curation judgment. Not a third party's score, and not medical advice.
Why it works
What this formula actually does
Built around botanical oil & extract blend and screened ingredient by ingredient — here is what earns its place.
01
Colour lands on the first wash
Oxidative colour built into a shampoo base — no mixing, no bowl, no developer tray. Lather, wait, rinse, with gloves on. Reviewers covering a parting or scattered grey report it done in one pass.
02
Ammonia-free, cushioned with 20+ botanicals
Ethanolamine replaces ammonia, and avocado, macadamia, olive and camellia oils plus a long herbal extract list soften the color step.
03
Panthenol, allantoin & vitamin C along for the ride
Provitamin B5 and antioxidants are dosed in to take some of the edge off a permanent color.
Two ways to cover grey
Same price, same shades — different chemistry
We stock both because neither one wins outright. This is the trade, stated in both directions.
Both land on the first wash. How completely either covers depends on how much grey you have — heavy grey means a second pass for both.
Both are permanent oxidative colours. PPD-free is a difference in which dye is used, not a difference in whether a patch test is needed.
How it works
Ten minutes, in the shower
Glove up. The dye stains hands and nails.
Work it through wet hair like shampoo, evenly, roots first.
Leave it 3–10 minutes. Longer sits deeper — give it the full ten on heavy or white grey.
Rinse with lukewarm water. No separate conditioner needed.
Towel dry. Colour is there on the first wash — heavy grey may want a second pass.
Filmed on a hair swatch, not a full head, so the colour change is visible in one shot.
Ingredient transparency
Read it like a label, not a promise
We publish the full ingredient list and risk ratings so you can check it against your own sensitivities. Grades are our own EWG-style reading — not a third party's proprietary score, and not medical advice.
How grades are set — Dhaliora screens each ingredient against publicly available safety data (EWG-style 1–10). Grades reflect our own reading, not any third party's proprietary score, and are not medical advice.
Our take
No oxidative dye is 'clean' — but if you're going to cover grays, this is the format we'd pick: ammonia-free, cushioned with real botanical oils, and done in a ten-minute shower step instead of a 30-minute kit. Colour lands on the first wash; how completely depends on how much grey you are covering, and the heavier the grey the more likely you go again the next day. We stock it because it makes the unavoidable trade-offs of gray coverage about as gentle and livable as an oxidative dye realistically gets — it screens 8.6, with every flagged ingredient laid out below. Go in expecting to wear gloves, and it does the job well.
Worth knowing
Contains PPD and resorcinol (oxidative-dye allergens)Two of the most common hair-dye sensitizers are present. A 48-hour patch test before every single use is essential, not optional.
Heavy grey needs a second passThe split in the reviews runs on how much grey you have, not on the product. Reviewers describing 60–70% grey consistently report going again the next day to finish it. If you need complete cover for a fixed date, leave yourself a day.
It stains hands and nails — wear glovesThe most-mentioned complaint in the review set. It rinses off surfaces with soap and water, but skin and nails hold it longer than you would like.
Sulfate base (SLS/SLES) + peroxide developerIt cleanses with sulfates and colors with hydrogen peroxide — this is a permanent oxidative dye, not a gentle gloss.
Fragrance + lanolin allergensFragrance, hexyl cinnamal and lanolin alcohol can trigger reactions — worth knowing if your skin is sensitive.
02What buyers reportDrawn from customer reviews of this product, not from us.
AI review insights
Grey coverage in minutes that leaves hair soft, not stiff.
Grey coverageFast & convenientSoft, shiny finishWear glovesBuilds over washes
Across 1,569 store reviews the strongest signals are fast, convenient grey coverage that leaves hair soft and shiny rather than dry and stiff.
1,569Store Reviews
4.9Avg. Store Rating
Strengths
Easy & convenient44
Covers grey well39
Soft, shiny finish26
Long-lasting color21
Natural-looking color17
Time-saving vs salon13
Pleasant scent8
Frictions — read as fit guidance
Can stain hands and nails15
Full coverage builds over uses13
Shade match varies9
Occasional shipping or leak issue4
M
Marcia
Grey hair · Wants full coverage · Time-saving
“It covers my grey in just a few minutes in the shower and my hair feels soft and shiny afterward, not dry and straw-like the way other color shampoos leave it.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.
H
Hoang
Gradual builder · Low maintenance · Value
“The colour builds over a couple of washes and then lasts a good while, so I only need to top up now and then; I just wear gloves to keep my hands clean.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.
N
Nadia
Shade-matching · Dark hair · Realistic expectations
“I pick the shade closest to my natural colour so it looks natural, and I've learned to leave it on a little longer for fuller coverage on my greys.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.
Good fit if
Anyone who wants quick, at-home grey coverage in the shower
People who dislike the dry, stiff feel of other color shampoos
Those okay building shade gradually over a few washes
Set expectations
One-wash permanent dye — coverage builds over several washes
A no-gloves, mess-free process — wear gloves to avoid staining hands
An exact salon shade match — pick the closest shade and expect some variation
All insights in this section are AI-generated analyses of individual customer reviews. They describe common patterns — not medical advice.
FAQ
Questions, answered
Does it really not stain my hands?+
It does stain. Staining on hands and nails is the most-mentioned complaint in the review set. It rinses off surfaces with soap and water, but skin and nails hold it for a few days. Wear gloves.
Will one wash cover all my grey?+
Colour lands on the first wash — how completely depends on how much grey you are covering. Reviewers working on a parting or scattered grey report it done in one. Those describing 60–70% grey consistently report going again the next day to finish it. If you need complete cover for a fixed date, leave yourself a day.
How long do I leave it on?+
Three to ten minutes. The longer it sits, the deeper the colour. If your grey is stubborn or you have a lot of it, some people leave it up to fifteen.
Wet hair or dry hair?+
Wet, worked through like a shampoo, is the everyday method and the gentler one. For more intensity — white, wiry grey, or a lot of it — apply to dry hair, leave the full ten minutes, and rinse. Either way, gloves on first.
How much do I use each time?+
Enough to coat the grey in a visible layer, not just a film. A parting and temples take a few pumps; an all-over application on heavy grey takes several times that. That difference is the whole story behind how long a bottle lasts — roots-only users report four to six months from one bottle, all-over users closer to a month.
Which shade should I pick?+
Buying one bottle: pick the shade closest to the hair you have now, not the shade you want — that is what makes the result read as natural rather than dyed. Buying the three-bottle set: start with the darker shade and adjust, because you can lighten the result by washing less often, but a shade too light on stubborn grey never gets there.
Will the brown shades turn orange or brassy?+
Brown is built on a warm base, and the warmth shows most when the shade is too light for the amount of white in the hair or when it is rinsed early. If you are more than half grey, choose Dark Brown over Brown, give it the full ten minutes, and expect a second pass to settle it. Black does not have this problem.
Does it work on white, wiry, resistant grey?+
Yes, with more time and often two passes. Apply to dry hair, leave ten to fifteen minutes, and go again the next day if the first wash leaves it lighter than the rest. Coverage builds — the second wash lands darker than the first.
Can I use it on my beard or eyebrows?+
No. It is formulated and tested for scalp hair. Facial skin is far more reactive to PPD, and the eyes are close by — never on eyebrows, eyelashes or beards.
How often do I need to use it, and how long does a bottle last?+
Most people go every two weeks to a month, depending on how fast roots show. Used on the roots only, reviewers report a bottle lasting four to six months. All-over use on heavy grey runs closer to a bottle a month.
Why do I have to patch test?+
This is a permanent oxidative dye containing PPD and resorcinol, two of the most common hair-dye allergens. Patch test 48 hours before every single use, not just the first. Never use it on eyebrows or eyelashes.
Do the brown shades come in a different bottle?+
Not any more. Brown and Dark Brown used to arrive under the maker's Korean-market name, Couture, on a taller bottle of their own. All three shades now come in the same 300ml bottle, with the same round GDS label — only the shade differs.
Where is it made, and where does it ship from?+
Made in Korea, shipped from Seoul with a tracking number. After dispatch, typically 7–14 business days to the US, Canada and the UK, and 5–12 business days to Australia, Hong Kong and Singapore. Express, where available, is faster. We do not ship from anywhere else.
Is there a subscription?+
No. Every order is a one-off — nothing renews, nothing is charged later. If you want more, you order more. Returns are self-serve from your account.
Does the colour wash out?+
No — this is a permanent oxidative dye, not a toner or a gloss. It fades gradually over time, but it does not rinse out after a few washes.
GDS Hair Dye Shampoo — Grey Coverage in 10 Minutes in the Shower$29.99
Customer results
What it looks like on real grey
Sent in by customers, not shot by us. Two or three washes in, which is what most people report.
Before
After
Grey through the parting, covered — the lengths keep their warm tone.
Before
After
Grey at the temple and hairline, the part most people are trying to cover.
Stills taken from customer video. Lighting, angle and hair type all move the result — treat these as what the colour can do, not as what it will do on you. Pairs are only shown where the same person is identifiable in both frames.
Complete the routine
What pairs with a 10-minute dye
Colouring is the easy part — keeping the colour and the scalp in good shape is the rest of it. These went through the same screening.
This item
$29.99
GDS Hair Dye Shampoo — Grey Coverage in 10 Minutes in the Shower
Silicone-free and built for coloured hair — a tara-fruit film-former plus grape and apple stem-cell antioxidants help guard colour from heat, UV and fading.
Lighter than a silicone conditioner. Very damaged hair may want a richer feel — use enough and leave it on a few minutes.
Honest, verified reviews from people who actually bought this — collected independently through Loox.
Customer Reviews
Overall rating: 4.9 / 5 from 1592 reviews.
I love this, it’s so easy to use and doesn’t look as harsh as using a box dye to cover greys… my hairdresser noticed how good my hair was looking. I would definitely recommend
Store owner replied:
Hey,
We are absolutely thrilled to read your wonderful review for our GDS Hair Dye Shampoo — Grey Coverage in 3 Minutes 250ml / 190ml! It's fantastic to hear how easy you find it to use and that it provides a natural look that even your hairdresser noticed. Your positive experience and recommendation truly mean a lot to us.
We continuously strive to deliver products that offer both convenience and exceptional results for your hair care routine.
Thank you for your kind words and for being a valued DHALIORA customer. We hope to see you again soon!
I’m a 60‑year‑old African American woman
I’m a 60‑year‑old African American woman, and I absolutely love this product. It’s very easy to use and provides excellent full gray coverage. One of the biggest pluses for me is that gloves aren’t required, and it does not stain—that alone makes it amazing!
My only concern is availability. The product is so good that it appears to be backlogged. I’ve been waiting over a month for my next order, with an ETA listed as May. I’m really hoping it arrives before I run out.I use it twice a month.
Overall, this is a fantastic product, and I just wish it were easier to keep in stock.
Love this product! No fuss, No mess, No worries!
Love this product! I was sceptical at first and thought the ad was exagerating it but it was as advertised!
No fuss, No mess, No stain, No worries!
My hairdresser have been looking for me coz I haven't been back to get a hair dye since I got the shampoo.... lol.
Tried one time and didn’t see the effects. Have to use the shampoo consecutively for a few days!
Tried one time and didn’t see the effects. My white hair was still white. Then my hubby tried it consecutively for 3 days and his whole head of grey/white hair became ash grey on the 3rd day! So I tried his method and used it consecutively for 2 days and finally I saw the effects of the shampoo! Not all white hair was covered but at least quite a bit of them became less white!
good shampoo
it's good, after I used it, my hair stays soft and not dry at all unlike the other coloring shampoo. However, it is better to use gloves because all my hands and nails were black and took a week to get back to normal without any stains. I would like to see how long it will last.
Super convenient, good coverage and easy to use
This my repeated purchase and I decided to get 3 bottles for a better deal. First time trying the brown colour, it's lighter tone but still cover my white hair well, left it on for 15 minutes instead of 10 minutes for the darker brown one. My natural colour is light brown hair, after using the darker brown one, my hair turned so dark just after washing it 5 times over a period of 3 weeks. So, if your hair is very white or with lots of grays I suggest getting the darker brown one for good coverage. You can reduce the number of wash to adjust the colour. You don't have to use it everyday and 1 bottle last you a long time. I still have my first bottle after 6 months.
The key is apply 4-6 pumps of GDS shampoo, mix well on dry hand and apply it on dry hair for better coverage. I only apply to the roots where the white hairs pop up and mix with water to shampoo it after 10-15 minutes and rinse off. Super easy to use, nice smell (no ammonia smell) and good coverage. It also makes my hair looks so shiny and healthy! Love it and highly recommend it!
Quick and easy fix for your grays!
I had to apply this on 2x as I didn't apply it too well the first time leaving me with some grays on the top of my head. The 1st I did in the shower and lathered it on my head like I every other shampoo/conditioner so it didn't cover my grays like I wanted. The 2nd time I applied it on dry hair before going into the shower but did it im sections of my hair. It turned out much bettee. I love that it's a quick fix and works great. Makes the hair soft and no irritation on the scalp like what I get after coloring my hair. However, it did stain my finger nails and my hair towel a bit. It took a few days to have it washed off my nails. Overall, it does what it's intended to do.
OMG - I love it
OMG - I love it. I have my natural brunette back without any red tones. Easy to use and it covered my white hair. I’m ordering more - no hand stains either. I added a conditioner as my hair needed it .
its good
its good, instantly got 75 percent black at the first time. rest 20 percent at the 2nd wash. stays there for longer. i will watch my deadline for 2 weeks. sure is a nice product. Thanks,
I ordered and received 2 bottles of gds. Happy with result after one washed.
I ordered 2 bottles of gds, and received after about 2 weeks. I only used one time. I used my bared hands without gloves. It washed off with water. I am very happy with the result. My grey hair changed to almost darker. That’s what I want. I think I just need to use it once per month.
Skeptical
The first time I tried the product, it took a while to arrive, and one of the bottles had a broken pump. I had to improvise and put the cap back on to avoid wasting it since it’s a bit pricey. I used it right away; the ads claim it doesn’t stain, but it did stain my hands and caused a slight itch on my scalp. I'm about 60% gray at the roots, mostly stubborn gray, so the recommended three minutes didn't work for me. After two days, I had to use it again because the gray roots were visible once more. Overall, I’m satisfied and will order it again, despite the high price. I gave it four stars because the shipping took longer and the pump on one bottle was broken.
Does what it promises!
Very pleased with the results. Out of the box, only one pump was working, so the first application was a bit uneven. After pumping it a couple of times the other pump started to work, so after 2 applications where I waited 3 min as instructed, all white hairs are gone. The hair also feels very smooth and hydrated. There is no strong smell, and it doesn't stain your skin, even if it looks like it will (on forehead or fingers, or even on the countertop). The product is pricey but definitely worth the investment.
Not in first try
I have very white roots and I'm probably 70% of that. I followed the instructions and actually applied to my dry hair and focused on my roots. Left it on for probably 5-8 mins and then shampooed out. Although there was some coverage, it is a strange dark grayish tone-not the brown warm tone i was hoping for.
My hair has never felt this healthy after dyeing it—ever
Usually, after using hair dye, I’m left with dry, frizzy strands that need a lot of deep conditioning to feel normal again. But after using GDS Hair, my hair felt smooth, shiny, and even stronger than before. I couldn’t believe how soft it was, almost like I had just done a conditioning treatment instead of a dye job. Plus, the color is rich and vibrant without looking artificial. It’s become my new favorite product for keeping my hair looking fresh and feeling healthy, all without the damage.
I’ve tried so many hair dyes over the years, and none of them come close to GDS Hair.
The first thing that caught my attention was the scent. Unlike other dyes that leave that strong, lingering chemical smell, GDS Hair smells clean and refreshing, like a high-end salon shampoo. It made the whole process feel a lot more luxurious, almost like I was treating myself to a spa day instead of just doing another mundane dye job. And the scent stays subtle throughout the day, which is a nice touch. It’s amazing how something like a pleasant scent can make the whole experience so much better!
Using GDS Hair has been such a positive change for my hair care routine.
It’s the only dye I’ve found that doesn’t irritate my scalp, and the color lasts way longer than I expected. I’ve even noticed that my hair is breaking less, and it feels stronger than before. The fact that it helps with hair loss while giving me great color is amazing. I’m so glad I gave it a try!
I’m always looking for ways to save time, so this product is perfect for me.
GDS Hair gives me salon-quality results in just a few minutes, and I can use it right in the shower. Plus, it doesn’t have that awful chemical smell that most dyes have. My hair smells fresh and clean afterward, which is a huge plus. I highly recommend it to anyone with a busy lifestyle.
Honestly, I didn’t think a dye shampoo could work so well.
I thought I’d be dealing with stains all over the place, but I was wrong. GDS Hair is super easy to rinse out, even if it splashes on the shower walls. It doesn’t leave any stains behind, and I don’t have to scrub my bathroom after using it. I can’t believe how easy it makes everything.
I've never seen a product that actually delivers on its promises like this.
My hair has always been tricky to dye, but GDS Hair managed to give me even, rich color in just one wash. And I’m so impressed by how well it cares for my scalp—I haven’t experienced any dryness or irritation. Plus, the shampoo itself smells so nice, it makes the whole experience feel much more luxurious. I’m definitely hooked!
Bought it because of all the great reviews, and I’m happy I did
The dye works exactly as advertised, and my hair looks great. I’m definitely a fan now!
I pumped it straight into my palm and applied it—no stains on my hands.
I was worried, but turns out, it’s really easy to use. Definitely recommend it!
I was so surprised at how true the results were to the advertisements.
You know how ads always make products seem better than they are? Well, this one actually lives up to the hype. I followed the instructions, and within just 5 minutes, my hair looked like I had spent hours in a salon. No staining, no mess, and the color looks so natural. Even my husband noticed the difference right away, which says a lot! I’m genuinely impressed.
The first time I used GDS Hair, I was amazed at how simple it was.
No more mixing powders or worrying about gloves—just pump the shampoo into your hand, lather it up, and let it sit for a few minutes. It’s honestly just like using a regular shampoo, but with the added bonus of covering up my grays. And my hair feels so much better after using it compared to other dyes. It’s definitely worth the investment, and I don’t think I’ll be going back to my old dye any time soon.
I have to say, I’m really impressed with how this shampoo doesn’t stain my hands.
In the past, I always had to wear gloves and even then, my hands would sometimes get stained. But with GDS Hair, I just pumped it directly into my hand, lathered it up, and applied it without a problem. No stains left behind, no scrubbing needed afterward. It’s such a small thing, but it makes a huge difference in how easy the product is to use. I don’t have to worry about rushing to wash my hands immediately, which makes the whole process feel a lot more relaxed.
One of my biggest worries was staining my bathroom, but GDS Hair didn’t leave a trace.
With other products, I’ve always had issues with dye getting on the bathtub or tiles, and it was such a hassle to scrub off. But this time, I was so relieved to find that there were no stains at all. The formula seems to rinse off cleanly, and even if I got a bit on the edge of the tub, a quick rinse with the shower head took care of it immediately. It’s such a relief knowing that I can dye my hair without having to worry about ruining my bathroom. It makes the whole process a lot less stressful and so much easier.
