There's a coloring shampoo smell and I'm getting on well with it
Every ingredient is graded on an EWG-style scale, then weighted with our own use-experience and curation read into one Dhaliora score.
The category's best sellers below are scored with the same formula.

Honest note — PPD-free does not mean safe for a PPD allergy. Toluene-2,5-diamine cross-reacts. Patch-test 48 hours before every use; not for eyebrows or lashes.

Why ours wins — Neither of us uses PPD, and Control GX goes further — no resorcinol, no peroxide, so it screens gentler than ours. The trade is what it does: it dims grey gradually over weeks and drifts back if you stop. Ours is a permanent oxidative colour that covers and holds, at the cost of a dye system that still needs a patch test.

Why ours wins — The same oxidative format as ours, but built on PPD with Cocamide DEA and extra dye intermediates on top. We removed PPD and it did not — which, with the shorter mid/high list on our side, is most of the gap between the two scores. It also costs about double.

Why ours wins — PPD and resorcinol, plus thioglycolic acid and an SLES/DEA cleanser base — the busiest mid/high list of the set. Ours keeps resorcinol but drops PPD, the thioglycolate and the DEA base, which is why it screens a full point higher.

Why ours wins — Another no-PPD route, and a gentler one on paper — it darkens through THB with no coupler set and no developer at all, so its mid/high list is far shorter than ours. What it cannot do is cover: the tone deepens over weeks and stalls where it stalls. Ours is a permanent colour that lands in two or three washes and stays.

Why ours wins — A basic-dye toning shampoo on Amorepacific's herbal Black Toning complex, with nitrophenol dyes and no oxidative system — so no PPD, no couplers, no peroxide. It also takes roughly 21 washes to build and rinses back out again. Ours is permanent: fewer washes to get there, and it does not wash away.

Why ours wins — This one screens cleaner than ours and we are not going to argue otherwise — no PPD, no resorcinol, no developer, because it is a toner rather than a dye. It deposits semi-permanent colour that builds gradually and washes out. If you want coverage that stays put, that is the difference; if you want the shortest ingredient list, this is it.
Scores are Dhaliora's composite reading — ingredient safety screened against publicly available data (EWG-style 1–10), weighted with our own use-experience and curation judgment. Not a third party's score, and not medical advice.
Built around centella, beer yeast & rosemary base and screened ingredient by ingredient — here is what earns its place.
The 2026 formula drops PPD, and the maker prints the change on the pack rather than burying it. Phenacetin, which sat in the old developer, is gone with it. Both removals are real and both show on the declaration.
Every carton ships a pair of vinyl gloves alongside the 300ml bottle and the instructions. The maker's own FAQ says plainly that nails are protein and protein takes colour — so it packs for that instead of claiming otherwise.
Grey coverage 99.42%, colour held after five washes 85.48%, measured by Ace Skin Clinical Research Institute between 20 Jan and 3 Feb 2026, against the maker's own baseline product. Sourced claims are rare enough in this category to be worth saying out loud.
Ethanolamine does the alkalising. Centella, beer yeast and rosemary leaf oil sit in the shampoo base, and nothing on the list is animal-derived.
We stock both because neither one wins outright. This is the trade, stated in both directions.
| Attribute | GDS | Levero |
|---|---|---|
| Dye system | PPD + resorcinol | No PPD · toluene-2,5-diamine + resorcinol |
| Allergy note | Patch test — PPD is a known sensitiser | Patch test — its PPD substitute cross-reacts |
| Low-risk share | 45 of 61 | 30 of 51 |
| Time on hair | 3–10 min | 5–10 min |
| Size | 250ml / 190ml | 300ml |
| Gloves | Not included | In the box |
| Reviews behind it | 1,573 | 9,850 |
| Coverage | Both land on the first wash. How completely either covers depends on how much grey you have — heavy grey means a second pass for both. | |
Both are permanent oxidative colours. PPD-free is a difference in which dye is used, not a difference in whether a patch test is needed.
Creator footage from Korea, used with permission.
We publish the full ingredient list and risk ratings so you can check it against your own sensitivities.
Grades are our own EWG-style reading — not a third party's proprietary score, and not medical advice.
Set beside GDS, this is the branch for anyone who wants grey covered without PPD on the list — and that is a real difference, not a marketing one. But it screens 8.5 rather than higher because what replaced PPD is its closest chemical relative, and because three entries further down the list drag on an EWG-style read. Gloves in the box and a named testing lab are the things that move it up. Go in expecting to patch test, to repeat it once or twice, and to get a permanent oxidative colour — because that is what it is.
Across 9,850 Korean reviews — 5,231 on Naver and 4,619 on the maker's own store — the strongest signal is that this behaves like a proper colour rather than a tinting shampoo: it covers, it holds, and it stains what a dye stains.
“I put it on dry hair like a dye, left it about ten minutes and rinsed. The grey covered really well, and there was no harsh chemical smell at all.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.“I did not expect much from a colour shampoo, but it really does colour. I got careless and washed with bare hands, and the skin under my nails went black. Not quite salon-dye level, but it hides my grey if I keep using it.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.“It is gentler than a box dye, which I like, but the colour comes out deeper than I expected. Wear gloves — bare hands went black.”
An AI-generated representative voice, based on aggregated Korean customer review signals. Not a real customer.All insights in this section are AI-generated analyses of individual customer reviews. They describe common patterns — not medical advice.
Filmed by a creator in Korea, not shot by us. One wash — the maker and the reviews both say colour keeps building over two or three.
Before
AfterFrames lifted from a creator's own video, used with permission. Lighting, angle and hair type all move the result — treat this as what the colour can do, not what it will do on you.
Complete the routine
Colouring is the easy part — keeping the colour and the scalp in good shape is the rest of it. These went through the same screening.

This item

After every wash
Silicone-free and built for coloured hair — a tara-fruit film-former plus grape and apple stem-cell antioxidants help guard colour from heat, UV and fading.
Lighter than a silicone conditioner. Very damaged hair may want a richer feel — use enough and leave it on a few minutes.

On damp ends
A leave-in for the dry, colour-treated ends dye leaves behind — 100% Moroccan argan with jojoba and camellia oils for frizz and shine.
Silicone-based, not silicone-free, and fragranced with declared allergens. A few drops on the ends only — more feels heavy at the roots.

Once a week
Four hydrolyzed proteins and a seven-peptide complex for hair that has been coloured, bleached or permed. 2026 Hwahae Beauty Award #1.
Silicone-based, not silicone-free, and strongly fragranced with four declared allergens. Patch test if you are fragrance-sensitive.

After every wash, on the scalp
A leave-on scalp tonic with pro-vitamin B5, copper peptides and 20+ botanical extracts. A #1-ranked hair mist with 2,500+ reviews.
Alcohol-and-menthol based with salicylic acid, so it can tingle or sting. A cosmetic hair-loss-relief tonic, not a medical treatment.

2–3× a week — not on dye day
A pre-shampoo scrub for a buildup-prone scalp: 46% sea salt lifts sebum and residue, salicylic acid loosens what is left.
A strong physical scrub with BHA and a sharp menthol tingle. Skip it on the day you dye, and on any broken or irritated scalp.
Reviews
Honest, verified reviews from people who actually bought this — collected independently through Loox.
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